Tag archive for website copy

How to write for a target audience of one. Personalizing your web content.

How to write for a target audience of one. Personalizing your web content.

There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…

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Put your best web face on – Why professional copywriting improves site results

Put your best web face on – Why professional copywriting improves site results

Websites. Today’s go-to source when looking for a business, a resource, information. As a business owner you likely have a website, are about to launch a website, or are looking to redesign a website. The way your site looks and feels and navigates is absolutely…

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