Tag archive for web content

No business website? Why your small business is losing out.

No business website? Why your small business is losing out.

I had an audition years ago while living in San Francisco in which the script called for me to talk about something called the “World Wide Web.” I recall two things quite distinctly. One, I didn’t have a clue what the World Wide Web was….

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How to write for a target audience of one. Personalizing your web content.

How to write for a target audience of one. Personalizing your web content.

There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…

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