Tag archive for blogging

5 easy writing tips to improve your marketing content

5 easy writing tips to improve your marketing content

I may write for a living. But I can use a little writing assistance now and then. (Can’t we all?) A resource. A boost. A refresher. Particularly when creating copy to meet the ongoing  demands of content marketing across multiple online platforms, when keeping an…

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How to write for a target audience of one. Personalizing your web content.

How to write for a target audience of one. Personalizing your web content.

There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…

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Blogging for beginners – or Jumping in the blogging pool

Blogging for beginners – or Jumping in the blogging pool

“Come on in, the water’s fine.” But dipping that first toe in when it comes to blogging and committing to an online presence can be daunting to some. Here, then, is the Top Ten Go-to List of Beginner Blogging Tips for novices to the blogging pool…

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