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Content marketing, meet customer service

Content marketing, meet customer service

I’ve recently experienced the best and the worst, the yin and the yang of customer service. From being lost, in one instance, in a morass of phone prompts and endless loops of hold music, my concerns never to be shared with a human being –…

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How to write for a target audience of one. Personalizing your web content.

How to write for a target audience of one. Personalizing your web content.

There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…

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Time. Management. A copywriter’s resolution.

Time. Management. A copywriter’s resolution.

I have a confession. I’m a copywriter. And I don’t have time to write. Oh, I write plenty. I write a lot – for my clients. And I love it. I have an active copywriting business and I have the good fortune of writing for…

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What is a copywriter?

What is a copywriter?

“What does a copywriter do?” she asks politely with a somewhat quizzical look. And so I begin my oft repeated response. Being a professional copywriter, it’s a common experience – explaining what, exactly, it is that I do. Typically when in social settings, meeting for…

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Put your best web face on – Why professional copywriting improves site results

Put your best web face on – Why professional copywriting improves site results

Websites. Today’s go-to source when looking for a business, a resource, information. As a business owner you likely have a website, are about to launch a website, or are looking to redesign a website. The way your site looks and feels and navigates is absolutely…

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