There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…

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I have a confession. I’m a copywriter. And I don’t have time to write. Oh, I write plenty. I write a lot – for my clients. And I love it. I have an active copywriting business and I have the good fortune of writing for…

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“What does a copywriter do?” she asks politely with a somewhat quizzical look. And so I begin my oft repeated response. Being a professional copywriter, it’s a common experience – explaining what, exactly, it is that I do. Typically when in social settings, meeting for…

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