Archive for Marketing

No business website? Why your small business is losing out

I had an audition years ago while living in San Francisco in which the script called for me to talk about something called the “World Wide Web.” I recall two things quite distinctly. One, I didn’t have a clue what the World Wide Web was….

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5 easy writing tips to improve your marketing content

5 easy writing tips to improve your marketing content

I may write for a living. But I can use a little writing assistance now and then. (Can’t we all?) A resource. A boost. A refresher. Particularly when creating copy to meet the ongoing  demands of content marketing across multiple online platforms, when keeping an…

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No business website? Why your small business is losing out.

No business website? Why your small business is losing out.

I had an audition years ago while living in San Francisco in which the script called for me to talk about something called the “World Wide Web.” I recall two things quite distinctly. One, I didn’t have a clue what the World Wide Web was….

Continue reading →

Keep it simple: Give content marketing a KISS

Keep it simple: Give content marketing a KISS

Content marketing. It’s a hot buzzword. I regularly toss it around myself. And yet I’ve discovered it’s a phrase neither universally defined nor often fully understood. A recent blog post I landed on with a headline proclaiming How to develop a content marketing plan proved,…

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Content marketing, meet customer service

Content marketing, meet customer service

I’ve recently experienced the best and the worst, the yin and the yang of customer service. From being lost, in one instance, in a morass of phone prompts and endless loops of hold music, my concerns never to be shared with a human being –…

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