There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…

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“Come on in, the water’s fine.” But dipping that first toe in when it comes to blogging and committing to an online presence can be daunting to some. Here, then, is the Top Ten Go-to List of Beginner Blogging Tips for novices to the blogging pool…

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