Tag archive for small business

5 easy writing tips to improve your marketing content

5 easy writing tips to improve your marketing content

I may write for a living. But I can use a little writing assistance now and then. (Can’t we all?) A resource. A boost. A refresher. Particularly when creating copy to meet the ongoing  demands of content marketing across multiple online platforms, when keeping an…

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No business website? Why your small business is losing out.

No business website? Why your small business is losing out.

I had an audition years ago while living in San Francisco in which the script called for me to talk about something called the “World Wide Web.” I recall two things quite distinctly. One, I didn’t have a clue what the World Wide Web was….

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Content marketing, meet customer service

Content marketing, meet customer service

I’ve recently experienced the best and the worst, the yin and the yang of customer service. From being lost, in one instance, in a morass of phone prompts and endless loops of hold music, my concerns never to be shared with a human being –…

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Time. Management. A copywriter’s resolution.

Time. Management. A copywriter’s resolution.

I have a confession. I’m a copywriter. And I don’t have time to write. Oh, I write plenty. I write a lot – for my clients. And I love it. I have an active copywriting business and I have the good fortune of writing for…

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What is a copywriter?

What is a copywriter?

“What does a copywriter do?” she asks politely with a somewhat quizzical look. And so I begin my oft repeated response. Being a professional copywriter, it’s a common experience – explaining what, exactly, it is that I do. Typically when in social settings, meeting for…

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