Those short and snappy “grab ‘em & keep ‘em” one-liners can be deceptively tricky. Here are two

emailers that claimed sizable open and click-through rates.

taglines & banners

marketing collateral

Brochures, pamphlets, advertising copy...This small business example is as simple as they come. But it was also simply effective and to the point. And customers responded.

direct appeals

web content

corporate communications

Text messaging aside, a well-crafted letter, brochure, newsletter still speaks volumes in the corporate environment. In this case, a request for major funding was positively received.

Check out these samples of a few of the services I provide:

Web content is its own language, goes by its own set of rules. You have to capture your audience with a click and a phrase – whether promoting a product or a service, as these two examples do.

Appealing to a target audience means a lot of things. But whether hard sell or soft, selling furniture or a special event, really knowing the client – you – is key. That’s when the content speaks.

Karla D. Smith

Copywriting Services

 

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