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5 easy writing tips to improve your marketing content

5 easy writing tips to improve your marketing content

I may write for a living. But I can use a little writing assistance now and then. (Can’t we all?) A resource. A boost. A refresher. Particularly when creating copy to meet the ongoing  demands of content marketing across multiple online platforms, when keeping an…

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Four inside tips for a successful copywriter – client relationship

Four inside tips for a successful copywriter – client relationship

You’ve hired a freelance copywriter. Now what? If you’ve found a good professional freelance copywriter, they will make your project goals their goals, your voice their voice. They will be communicative, responsive to your needs, and deliver on deadline. They’ll produce researched, targeted, quality copy…

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No business website? Why your small business is losing out.

No business website? Why your small business is losing out.

I had an audition years ago while living in San Francisco in which the script called for me to expound on something called the “World Wide Web.” I recall two things quite distinctly. One, I didn’t really have a clue what it was about. And…

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5 lessons learned from a daily writing routine

5 lessons learned from a daily writing routine

I made a resolution just over a month ago. The goal was simple. Write 20 minutes a day, every day, for the month of January. My resolution was inspired by an article, a blog post that had made the suggestion. Though I’m a copywriter who…

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Keep it simple: Give content marketing a KISS

Keep it simple: Give content marketing a KISS

Content marketing. It’s a hot buzzword. I regularly toss it around myself. And yet I’ve discovered it’s a phrase neither universally defined nor often fully understood. A recent blog post I landed on with a headline proclaiming How to develop a content marketing plan proved,…

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